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Wilhelm Associates, LLC
Consultants to the automotive electronics industry providing suppliers with strategic analysis and market & business development.
Wilhelm Associates, LLC
16002 Colleton Court
Carmel, Indiana 46033, USA
Tel: +1 (317) 508-6866
Fax: +1 (317) 571-0429

www.wilhelmassoc.com


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About Us
About Us


Our strengths lie in our decades of experience across every skill needed to be successful in the automotive electronics market. We will match our individual skills and experiences with your requirements to ensure a successful outcome!


Ralph V. Wilhelm Jr.
President & Founder

John Auzins
Senior Associate
Robert J. Brockman
Senior Associate

Lisa A. Pflueger
Senior Associate
William M. Jenkins
Senior Associate
 




Ralph V. Wilhelm Jr.
President & Founder
Primary Skill Set
• Strategic Analysis of Product Portfolios
• Business Development for conquest revenue
• Automotive Electronics Systems including Navigation, Telematics, & Active Safety
• Legal Strategist and technical expert for product litigation
• Creation, Expansion and Support of worldwide Company resources


Previous Work Experience
Delphi Delco Electronics Systems
Product Line Manager, Mobile Multi Media (MMM) Systems
Responsible for over $300 million in revenue across all MMM products including navigation, telematics, RSAV, and DSRC systems. Built business centered around the telematics on-board systems sold to GM, Toyota, and Honda, the rear seat audio-video systems sold to Ford, the truckPC product sold to Freightliner, and navigation systems sold to General Motors. At its peak, we had booked over one billion dollars in future revenue for MMM products.

Director of Engineering, Asia/Pacific Region, based in Singapore
Responsible for all engineering in seven countries. Enabled the foundation to expand design centers in region in Bangalore, India and in Singapore where Delphi was awarded the largest government supplied grant to co-fund this new design center. Substantially grew the application engineering resource in region covering Japan, Korea, China, Taiwan, and Australia providing support for numerous products launches for audio, powertrain control, and security systems plus co-development of advanced systems with Toyota, Honda, Holdens, Daewoo, and other vehicular OEMs.

Director of Advanced Development & Systems Integration
Responsible for 450 people and $50 million budget. Built organization from scratch to this size over five years, resulting in a pipeline filled with new products such as night vision systems, navigation products, the precursor system to OnStar telematics, millimeter wave based forward looking radar systems, digital audio systems, a complete spectrum of electric vehicle products and systems, plus advanced engine control systems. Most of these products are in production today.


Education
• B.S. Electrical Engineering, Cornell University, 1967
• Ph.D. Ceramic Engineering, Rutgers University, 1972
• M.B.A. Strategy & Operations, University of Michigan, 1987
• Executive Leadership Program, University of Illinois, 1984




John Auzins
Senior Associate
Primary Skill Set
•  System Integration, Architecture and Data Buses
Automotive Electronics Technology
Full Scale Systems and Component Design Reviews
Legal Consultation on Product Litigation
Advanced Components such as Direct Ignitions and Ion-Gap Engine Controls


Previous Work Experience
The Ohio State University Center for Automotive Research
Industrial Director for two years, focused on expansion & support of the emerging research consortium.

Delphi Delco Electronics Systems
Staff Research Engineer (Internal Consultant) to Advanced Development division
Focused on electrical/electronic product integration and architecture.

Department Head, Audio and Communications Systems Engineering
Responsible for all Delphi Audio products.

Department Head
, Hybrid Module, Discrete Semiconductor Products, and IC Design and Development.


Education
• B.S.E.E., Michigan Technological University, 1959
• M.S., Electrical Engineering, Purdue University, 1960
• Ph.D., Electrical Engineering, Purdue University, 1963




Robert J. Brockman
Senior Associate
Primary Skill Set
•  Analysis of core competency gaps.
Development of creative business strategies and business constructs for sustainable competitive advantage.
Identification of candidate companies for business alliance development.
Structuring, drafting, and negotiating of license joint development, Intellectual property and teaming agreements
On-going support for the successful implementation of business alliances.


Previous Work Experience
Delphi Delco Electronics Systems
Corporate Technology Alliance Manager
Successful in forming over seventy five creative technology alliances in North America, Europe, and Asia/Pacific.

Corporate Semiconductor Purchasing Manager
Responsible for over $400 million in annual purchases.

Semiconductor Manufacturing Engineering Manager for three wafer fabrication facilities.


Education
• B.S. Physics, Kansas State University, 1968
• M.S. Physics, Kansas State University, 1972




Lisa A. Pflueger
Senior Associate
Primary Skill Set
•  Marketing Research and Analysis, Qualitative Moderator and Quantitative Researcher
Business Development for Strategic Selling and Account Growth
New Product Development Marketing and Positioning
Strategic Management and Product Planning/Analysis


Previous Work Experience
Gongos and Associates, Inc.
Vice President, Business Development, Marketing and Product Innovations
Guided Account Management and Strategic Selling principles for account development. Led new product development efforts including full suite of Online Research products. Overhauled company identity and marketing strategy and positioning (e.g. website, logo/tagline, marketing materials). Engaged in new business development and served as research consultant on various research programs for automotive, electronics, technology, manufacturing, durable goods, retail, furniture, and business-to-business industries.

Walker Information
Vice President, Product, Business Development and Client Services
New product manager for Customer Loyalty suite of products including development of company-wide reporting system, creation of deployment process and tools, facilitated training internally and globally of Loyalty model, and directed development of product extensions. Market team leader as account manager and consultant for research in automotive, technology, and public utilities industries. Engaged in new business development for custom research and loyalty research.

Delphi Delco Electronics Systems
Senior Analyst and Supervisor, Market Research
Managed Market Research group executing product development research in automotive electronics and future technologies. Included Telematics, Navigation Systems, head up displays, Audio and heating/ventilating air conditioning systems, Object Detection Systems, among other products. Designed and managed automotive clinics, drive studies, Voice of Customer/QFD, concept development and ideation, positioning and segmentation, conjoint analysis, and customer/product satisfaction research. Experience includes international research in Europe and Asia.


Education
• B.S. Chemistry with Math minor, Cumberland College, 1984
• M.B.A. with concentration in Marketing Sciences, Ball State University, 1987
• Completed courses towards an M.S.I.E., Purdue University
• Completed various Burke Marketing Research courses

For additional information:  please reference www.market-vibes.com




William M. Jenkins
Senior Associate
Primary Skill Set
•  Automotive OEM and distribution market development
Customer driven product value improvement
Business Strategy/Startup resource development
Continuous organization improvement


Previous Work Experience
Delphi Corporation/Delphi Electronics & Safety
Director Level Positions in Lean Business Process, Marketing and Sales Operations
Responsibilities ranged from lean process deployment, M&A project leadership, business plan revenue forecasting, sales analysis, market research, automotive OEM & dealer product penetration improvement, marketing communications and sales administration. Marketing and sales operating improvements were accomplished in value proposition development, continuous product improvement, intermediate term volume forecasting, realistic long term revenue projections, conversion to SAP enterprise system and gross margin improvement through product mix promotion. Radar technology gap closed through partnership developed as a result of M&A project. 

Adam Opel AG/GM Europe
Director, Mobile Communication Services based in Germany
Responsible for business startup of Telematic services offered on General Motors Europe vehicles. Built systems engineering, marketing and finance organization that put in place capabilities required for service delivery, service activation, funds collection and after sales service. In vehicle hardware, call center/content delivery and cellular network operation partners were brought together in both Germany and the United Kingdom. Directed service development and validation for Opel and Vauxhall vehicle applications. Led German dealer training and Opel Omega OnStar launch.

Delphi Delco Electronics
Management positions in Strategy Planning, Product Strategy, Marketing and Sales
Responsibilities included strategic planning, market driven product improvement, competitive position, automotive dealer market development, product pricing and
customer plan communication. Strategic plan resulted in $400M sales increase within four years. Product strategy led to radio product line (6M unit annual volume) upgrade, $150M investment and President’s award for strategy and implementation leadership.

Original member of GM development program which resulted in the formation of a new business group branded OnStar.


Education
• B.S. Electrical Engineering, University of Oklahoma, 1970
• M.B.A. University of West Florida, 1977


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